Project description: Following the launch in Paris the previous year (see Autodesk Paris Pop-Up), Autodesk created a similar event in Tokyo, Japan. This pop-up event also focused on expanding brand affinity in the Japanese marketplace, where Autodesk is lesser known than in Western regions. The week long gallery space was nestled in the heart of the design-centric neighborhood of Omote Sando, Tokyo. Powerhouse speakers such as Pritzker Prize recipient architect Toyo Ito presented to a full house. There were over 50 exhibits which touched on subjects from furniture design, architecture, 3D printing, new technologies and beyond.
Role: Exhibit design, space planning and layout, furniture design, 3D visualization, project management